CONCLUSION

AI is set to have a significant impact on the retail sector.
The study contributes to understanding better customer experiences through AI-enabled services, personalization, and perceived convenience.
Customers associated with Sephora receive exceptional customer service.
Relationship commitment and trust significantly mediate better customer experiences.

RECOMMENDATIONS

Multidisciplinary studies are encouraged to explore additional elements influencing the success of AI-enabled services.
Larger sample sizes are recommended for future studies to enhance result generalization.
While this study focuses on a single innovative business in the cosmetics sector, future research could explore other merchants and sectors.
There's potential for new research to explore the security and ethics of AI technology from the user's perspective, opening up new study opportunities.